My Review of the 2013 Macbook Air 13″

Macbook AirI’ve been testing out the new 2013 Macbook Air (released this past June) for about a week now and so far I’m liking it more than my Macbook Pro (mid-2012 edition, not retina display).

I purchased the base model Air with no bells or whistles.

During the first couple of days I was practically in love with the new machine–likely due to its relative novelty. I liked it way way WAY more than my Macbook Pro. After about a week, I’m still very much enjoying it, but not to the extent that I was when I was traveling with it last weekend (I went to Philly–a post on that to come soon!).

First and foremost, my lust for this machine comes from the mobility factor. I feel like this is the most powerful and light laptop I’ve ever worked on.

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The Beginner’s Guide to Email Marketing

email_marketingHere are some things I’ve learned over the past year working in the email marketing industry.

There are lots of good, positive, and useful email marketing tactics, as well as shady, unfair, and terrible practices.

If you ever find yourself in the latter, purchasing lists of emails from folks, or sending people email without a functional unsubscribe button, you should get out, and quick!

Now, on to the merry and lighthearted world of good email marketing.

There are a few different elements to email marketing:

1. Content

You’ll need to make sure the message and content of the email is in line with what the reader would expect to receive.

First Impressions
Subject lines are almost directly correlated to open rates. If your open rates are suffering, maybe your subject line and leading text weren’t enough to capture the reader’s attention.

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How to Get the Body of Your Dreams in 3 Months (Even if You Hate the Gym)

body-of-your-dreamsWhat does the idea of your dream body entail? Probably that you look good (muscular and defined), and that you’re strong or flexible enough to be able to do desired activities.

I believe that you can get excruciatingly close to your dream body, or at least make significant progress towards it in a span of three months.

There is no greater feeling than having your body work for you. For instance, to be able to run a long distance continuously, or be strong enough to pull yourself up over something, or to push heavy weights off of yourself.

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Book Review: Ikigai

Ikigai CoverThe most recent book I picked up was called Ikigai by Sebastian Marshall. I usually choose books if I think they’ll make me smarter, provide new insight on topics I’ve already considered, motivate me, or introduce me to new perspectives. This book did a little bit of each of those things.

The reviews that I’ve read of this book before purchasing were accurate–the book is a stream of consciousness type writing, and many of the chapters seemed like blog posts lumped together. However, that didn’t turn me off from the book. It was valuable to me even though it wasn’t well-organized and didn’t always flow logically.

It was an extension of the way I like to think. It jumped from one topic to another, but all topics were loosely connected and all fell within my realm of interest.

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The Secret to Developing Any Skill

pull-upThere’s one thing that I’ve noticed separates those who fail and those who succeed in every new skill that I’ve tried to master–whether it be learning a new language, doing a pull-up, or even completing a challenging project at work.

What separates those who break through to the next level and those who try and fail is that the successful ones are willing to undergo discomfort.

I was in a yoga class a few months ago, and during one particularly difficult stretch, the instructor said “feel the discomfort, feel the pain, and be okay with it.”

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