Tackle the Ordinary
Why should you participate in furthering the “ordinary” when you feel like everyone is spewing out the same nonsense over and over? Firstly, it’s because people always want to hear about topics that we as a culture deem “ordinary.” People are forever interested in ideas about music, sex, body images, race, and anything directed at them specifically. It’s what’s on their minds. That’s why movie plots are often “overdone,” songs are usually “overplayed,” and phrases become “cliché.” In essence, people will still come to see what you have to say.
And secondly, what we take to be “ordinary” wasn’t always so prevalent in our society. With every overdone idea, there was always a point at which it was a novel notion. These ideas have slowly progressed into a mainstream model; it wasn’t always this way. Therefore, even incremental changes will, over time, become big shifts in the way that we come to think about topics such as technology. Even the small personal anecdotes that you can tell will affect someone somewhere. It’s the domino effect.
For instance, I consistently click on similarly-titled articles to read when I’m surfing the net. I’m attracted to certain types of articles and will read a million of them that are titled “How to become a better writer” because – oddly enough – I want to become a better writer. Hearing more viewpoints on a topic will not detract from my learning experience in writing. In fact, hearing more opinions will actually broaden my ability to draw on others’ experiences for inspiration when I’m having a rough time attempting to write.
I am not, however, impressed by the people who put out material that simply restates things they’ve learned from other sources without adding any extra touches or personalization. I believe that it’s the extra touches that add the extra to the ordinary, making an idea extraordinary. Besides, society is built upon the act of improving upon other peoples’ ideas.
We fall into our habits and our habits make up who we are. To feed the type of audience you want, you might have to be what seems repetitive to you in your niche. The trick is to do what you have to do until something new and innovative pops into your head. Then you run with it. You learn to improve upon the original product and you suddenly fly with it, taking off in a new direction that no one could have predicted. You can use your knowledge of the “ordinary” as leverage for becoming an innovator.
What I’m saying is, don’t beat yourself up over the fact that you might not have all of the insight and wisdom right now to come up with something completely unique. Keep working at it, and sooner or later, you’ll be a wonderful revelation.